The design focused on meaningfulness in every element, craft and detail.
For starters, the Olive Ridley Turtle. Known for constantly travelling perilous, lengthy journeys, its spirit was in line with brand’s philosophy, making it the perfect mascot.​

The initials of Maka Zai in Devanagari were peppered across both labels and caps to further accentuate the brand’s Indian spirit and a nod to its journey. Bringing alive, the turtle’s journey to the label design & bottle cap.​

That, and a clean, delightful monogram branded onto the back of the bottle. Contemporary iconography dotted the label, to connote ingredient story & brand’s philosophy of journey.