INDIA'S FIRST MICROSCOPIC
LABEL DESIGN

Aged for 5 years, every drop of it was spun gold. Brimming with luxury and euphoria.
Art begets art. With a new look to stand out and do right by the rum, the label does what no player has ever thought of doing – a microscopic image of a single drop of the product.
The magnified drop revealed a unique vibrant pattern. This masterpiece, captured with a unique
photography technique, became the base of our label design. The liquid inspired the packaging
and its mesmerizing beauty, in turn inspired the name – MESMA.
And just like that, the drink’s positioning was reflected in its imagery- Beauty Inside Out.