TEA WITH A ONE-OF-A-KIND
ORIGIN STORY

Grown in the heart of Rwanda, from nature and by nature, Silverback was born in the confluence of
flora and fauna coming together.

Every cup gives back to the land, more than it takes. Taking care of the earth and the people it comes from.
The packaging had to bring a slice of Rwanda, to every shelf. Having free access to the tea estates,
our storyteller became the Silverback Gorilla. The gentle giant looks over every leaf and hence every cup,
which is why it found itself in the prime spot in our packaging with an intricate illustration in all its glory. Spanning four different blends, the colours chosen were derived from nature. Lush greens of the Nyungwe forests, calming blues from the Nile, and chromes from the rustic earth. We made sure, each piece sang the tunes of Rwanda and designed patterns inspired by Rwanda’s Imigongo art, traditionally used on the walls of huts in local villages. These bold, geometric shapes were used to depict the landscape on the packaging.
All of this came together in a holistic way to box the finest cup of tea Rwanda has to offer.